Label "K" (the predecessor of current label "Karl") of the Parisian fashion house of Karl Lagerfeld, assigned Soopknife to design a series of graphic patterns based on the iconic Karl Lagerfeld, for the female line of the label.


By repeating one element in a circular even pattern, a dominating new shape emerges like a floral or rosette. The base-element only becomes visible as second layer.

source base element 'floral'
source base elements 'rosette'
cover 'lookbook'








One of the patterns is edited for an interactive cover of the Season's 'lookbook'.


A foil-layer covering the top with an identical print as on the cover, causes a caleidoscopic effect when moved around.

K Karl Lagerfeld 'lookbook'