• ➝ PROJECTS
• OVERVIEW
• IN/OUT
• Milkshake
• Karl Lagerfeld
• Cards [+]
• Albert Heijn
• Hotel Lola
• FP Company
• Delacre
• Guarana Tang
• Taste of Mexico
• Oerol
• Holland Festival
• O+K
• CD
• North Sea Jazz
• Cooking Days
• Wine
• Eat More Fruit
• Asjes
• Obdam

The task for the new energy drink Guarana Tang was to develope a concept that gives it a unique market value, because the power of marketing is captured in unity and consistency in all it's (typo-)graphic expressions and materials.

The concept is based on the demand (& supply) for forbidden illicit substances in nightlife, especially amongst young people. Although the core ingredient in this drink -guarana- is natural and a safe alternative, I wanted to create a link with something very unsafe, a substance like battery fluid (energy). An ominous attraction: a safe product with a dangerous image.