GUARANA TANG (2008)

The task for the new energy drink Guarana Tang was to develope a concept that gives it a unique market value, because the power of marketing is captured in unity and consistency in all it's (typo-)graphic expressions and materials.

concept + logo + brand image

The concept is based on the demand (& supply) for forbidden illicit substances in nightlife, especially amongst young people.
Although the core ingredient in this drink -guarana- is natural and a safe alternative, I wanted to create a link with something very unsafe, a substance like battery fluid (energy). An ominous attraction: a safe product with a dangerous image.

GT
can + bottle + packaging box
GT             GT
club display
GT
advertisement + poster

GT
GT
folder / poster (2-in-1)