At the last minute before the launch of his new generation recruitment agency, entrepeneur Francis Mukwayanzo turned to Soopknife for a design of the logo. Results from two earlier online logo "design" contests (so called 'spec work') turned out very unsatisfactory.
A short but intense sketch- and development period resulted in a happy client; Francis was pleased to see his visions for the new business graphically translated into a logo with an open character, well fitting for his agency.
LOGO
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A coil forms the idea for the logo. The path of a coil moves in a circular way, creating (up)turning generations, increasing in size and thickness for growing ambition and development, while in the spiral also a stairwalker or slinky can be seen: a reference to a career ladder.
A coil is firm and stable, holding a powerful force, but still flexible and resilient at the same time.
Upturn Generations profiles to be operating sustainable, therefor a range of fresh greens was selected as corporate colors, which also stands for fertility and progression. |
BUSINESS CARDS
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SOCIAL MEDIA
For the six social media channels of the agency (LinkedIn, Google+, Facebook, Twitter, YouTube and Vimeo) different cover- and profile images were made, matching the exact required sizes, weights and resolutions of each channel on any device.
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