FP COMPANY (2012-2013)
Hesitant was the word when the French FP Company approached Soopknife for the development of the identity for a revolutionary new powder based lubricant called Fistpowder, but after some consideration I saw a challenging opportunity present itsself. To give an adult product an original identity that wasn't blunt obvious category 'adult' and therefore needed to be stored out of sight at home, but a stylish product that still triggered the adult imagination and would stand out in adult shops.
logo
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bottle
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single dose packet
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advertisement
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animation
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derivative: lustpowder
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derivative: f*ckpowder