Frank van Beek approached Soopknife for a logo and visual identity for his business Urban Concepts. It had to be a qualitative design; neutral and minimal. After presentation of the propositions, Mr. van Beek selected just the typographic word without the accompanying brand visual, which was a visualisation of the initials of his last names outlining the thought- and creation process and emphasizing its conceptual character.
Frank van Beek
With passion for the city and urban development Mr. Frank van Beek develops real estate concepts. Returning theme in his work is quality and he persists in his ambition to find the right balance between quality and feasibility. With Urban Concepts he focusses on the (re-)development of buildings with special functions or with an exceptional meaning to their surroundings.